And apparently some people don’t feel any huge need to find out either. The new European data protection law requires us to inform you of the following before you use our website: We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests. Want an ad-free experience?Subscribe to Independent Premium. If you do the math, that works out to 16.4 million misinformed, milk-drinking people. Around 16 million Americans believe chocolate milk comes from brown cows. If you go to the Innovation Center for US Dairy’s website, their top frequently asked question is: “Does chocolate milk come from brown cows?”. Unfortunately, it gets worse. In a study by the Innovation Centre of US Dairy, it was found that seven per cent of Americans believe chocolate milk comes from brown cows. That works out at about 16.4m people. “Right now, we’re conditioned to think that if you need food, you go to the store. Dairy conducted a … by Anonymous: reply 43: ... Too many people have seen chocolate milk made in front of them, if not making it themselves, or at the very least, making hot chocolate. But a survey conducted by the Innovation Center for U.S. Are you sure you want to mark this comment as inappropriate? Want to bookmark your favourite articles and stories to read or reference later? More shockingly, 7% were such people who thought chocolate milk came from brown cows. It allows our most engaged readers to debate the big issues, share their own experiences, discuss real-world solutions, and more. Too Many Americans Think Chocolate Milk Actually Comes From Brown Cows Millions of people don't know where chocolate milk comes from. 7% of Americans … N No kids were involved and all the participants were well above the age of 18. €5 every 4 weeks or just €50 €20 for the first year, €7 every 4 weeks or just €70 €30 for the first year. Innovation Center for Food and Dairy asked Americans for their knowledge about milk. We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests. Seven per cent of American adults think chocolate milkcomes from brown cows, according to a surveyconducted by the Innovation Center of … February 20, 2019 Animals, Education 1 Comment. Dairy. “Knowledge is power. Dairy suggests that 7 percent of American adults believe chocolate milk comes from brown cows. Create a commenting name to join the debate, There are no Independent Premium comments yet - be the first to add your thoughts, There are no comments yet - be the first to add your thoughts. Yes, of the last 100 people you’ve seen, spoken to, had brunch with, seven of them are under the impression that chocolate milk comes from brown cows. Independent Premium Comments can be posted by members of our membership scheme, Independent Premium. That works out at about 16.4m people. They know this because they commissioned a survey to see, which found that 7% of respondents think brown cows equal chocolate milk. We are surprised by the result of the survey. This isn’t the first study to reach a worrying conclusion though – previous research has found that nearly one in five Americans do not know that hamburgers are made from beef. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … (WTVO) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. Seven percent of all American adults believe that chocolate milk comes from brown cows, according to a nationally representative online survey commissioned by the … That's about 17.3 million people. According to the survey, 7 percent of Americans think chocolate milk comes from brown cows while 48 percent were unaware of how it is made. Please be respectful when making a comment and adhere to our Community Guidelines. What is even more surprising is that a staggering 48% of people claimed that they were not sure where chocolate milk came from at all. The existing Open Comments threads will continue to exist for those who do not subscribe to Independent Premium. The … Poll shows 7 per cent of Americans believe chocolate milk comes from brown cows, Hershey's advert from 1980s questions where chocolate milk comes from, {{#verifyErrors}} {{message}} {{/verifyErrors}} {{^verifyErrors}} {{message}} {{/verifyErrors}}, Worrying number of Americans think chocolate milk is from brown cows, How to make the ‘world’s most addictive’ bread, Jude’s ice cream: From abandoned cow shed to supermarket staple, You may not agree with our views, or other users’, but please respond to them respectfully, Swearing, personal abuse, racism, sexism, homophobia and other discriminatory or inciteful language is not acceptable, Do not impersonate other users or reveal private information about third parties, We reserve the right to delete inappropriate posts and ban offending users without notification. According to the survey, 16.4 million believe that chocolate milk can be consumed straight from the udder of a brown cow, and a further 48 per cent were not sure where chocolate milk even came from. SEVEN per cent of Americans — about 16 million people — believe chocolate milk comes from brown cows. Dairy, 7 percent of Americans think that chocolate milk comes from brown cows. (WCMH) – According to a recent survey, seven percent of Americans believe chocolate milk comes from brown cows. Read our full mailing list consent terms here. “At the end of the day, it’s an exposure issue,” said Cecily Upton, co-founder of the nonprofit FoodCorps, which brings agricultural and nutrition education into elementary schools. Please enable cookies on your web browser in order to continue. Due to the sheer scale of this comment community, we are not able to give each post the same level of attention, but we have preserved this area in the interests of open debate. 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